---
title: "AWS vs Microsoft Azure: who uses which, and who's switching (2026)"
description: "AWS vs Microsoft Azure by real usage: 140K+ companies use AWS and 40K+ use Microsoft Azure."
url: https://www.incumbently.com/compare/aws-vs-azure
---

Head to head · Last verified Nov 6, 2026

# AWS vs Microsoft Azure Who uses which, and who's switching.

We see 140K+ companies using AWS and 40K+ using Microsoft Azure. In the last 12 months, 1,700+ started on AWS and 710+ on Microsoft Azure. 180+ moved from AWS to Microsoft Azure, and 260+ the other way.

[Start free](https://app.incumbently.com/signin)[See pricing](https://www.incumbently.com/pricing)

140K+ Companies using AWS

40K+ Companies using Microsoft Azure

450+ Switched between them

Over time

## New customers, month by month.

AWS Dec 2025 – Oct 2026

Microsoft Azure Dec 2025 – Oct 2026

Switching

## Who moves which way.

Companies that stopped using one and started using the other since Nov 6, 2025.

[AWS → Microsoft Azure **180+** companies ](https://www.incumbently.com/switching/aws-to-azure)[Microsoft Azure → AWS **260+** companies ](https://www.incumbently.com/switching/azure-to-aws)

AWS

## By company size.

1 employee staff 1%

2–10 staff 50%

11–50 staff 25%

51–200 staff 13%

201–500 staff 5%

501–1,000 staff 2%

1,001–5,000 staff 2%

5,001–10,000 staff 1%

10,001+ staff 1%

Microsoft Azure

## By company size.

2–10 staff 37%

11–50 staff 24%

51–200 staff 16%

201–500 staff 9%

501–1,000 staff 5%

1,001–5,000 staff 6%

5,001–10,000 staff 1%

10,001+ staff 2%

AWS

## Top industries.

Software Development 12%

Technology, Information and Internet 7%

Financial Services 5%

IT Services and IT Consulting 5%

Hospitals and Health Care 2%

Microsoft Azure

## Top industries.

Software Development 11%

IT Services and IT Consulting 7%

Financial Services 5%

Technology, Information and Internet 4%

Hospitals and Health Care 3%

Questions

## AWS vs Microsoft Azure, answered.

AWS is used by more of the companies we see: 140K+ against 40K+.

In the last 12 months, 1,700+ companies started using AWS and 710+ started using Microsoft Azure.

Since Nov 6, 2025, 180+ moved from AWS to Microsoft Azure and 260+ moved from Microsoft Azure to AWS.

More on AWS

[Companies using AWS**140K+** ](https://www.incumbently.com/companies-using/aws)[Companies leaving AWS**1,400** ](https://www.incumbently.com/leaving/aws)[AWS to Microsoft Azure**180+** ](https://www.incumbently.com/switching/aws-to-azure)[Microsoft Azure to AWS**260+** ](https://www.incumbently.com/switching/azure-to-aws)[AWS to Google Cloud**340+** ](https://www.incumbently.com/switching/aws-to-google-cloud)[Google Cloud to AWS**310+** ](https://www.incumbently.com/switching/google-cloud-to-aws)[AWS vs Google Cloud](https://www.incumbently.com/compare/aws-vs-google-cloud)[Cloud market share](https://www.incumbently.com/market-share/cloud)

More on Microsoft Azure

[Companies using Microsoft Azure**40K+** ](https://www.incumbently.com/companies-using/azure)[Companies leaving Microsoft Azure**450+** ](https://www.incumbently.com/leaving/azure)[Microsoft Azure to AWS**260+** ](https://www.incumbently.com/switching/azure-to-aws)[AWS to Microsoft Azure**180+** ](https://www.incumbently.com/switching/aws-to-azure)[Microsoft Azure to Google Cloud**95** ](https://www.incumbently.com/switching/azure-to-google-cloud)[Google Cloud to Microsoft Azure**100+** ](https://www.incumbently.com/switching/google-cloud-to-azure)[Microsoft Azure vs Google Cloud](https://www.incumbently.com/compare/azure-vs-google-cloud)[Cloud market share](https://www.incumbently.com/market-share/cloud)

[Compare Every tool comparison ](https://www.incumbently.com/compare)[Market share Cloud market share ](https://www.incumbently.com/market-share/cloud)Related

Your turn

## Sell against AWS?

See every company using your competitor, and know when they switch. Start free, no card needed.

[Start free](https://app.incumbently.com/signin)[See pricing](https://www.incumbently.com/pricing)
