--- title: "AWS vs Google Cloud: who uses which, and who's switching (2026)" description: "AWS vs Google Cloud by real usage: 140K+ companies use AWS and 38K+ use Google Cloud." url: https://www.incumbently.com/compare/aws-vs-google-cloud --- Head to head · Last verified Nov 6, 2026 # AWS vs Google Cloud Who uses which, and who's switching. We see 140K+ companies using AWS and 38K+ using Google Cloud. In the last 12 months, 1,700+ started on AWS and 840+ on Google Cloud. 340+ moved from AWS to Google Cloud, and 310+ the other way. [Start free](https://app.incumbently.com/signin)[See pricing](https://www.incumbently.com/pricing) 140K+ Companies using AWS 38K+ Companies using Google Cloud 660+ Switched between them Over time ## New customers, month by month. AWS Dec 2025 – Oct 2026 Google Cloud Dec 2025 – Oct 2026 Switching ## Who moves which way. Companies that stopped using one and started using the other since Nov 6, 2025. [AWS → Google Cloud **340+** companies ](https://www.incumbently.com/switching/aws-to-google-cloud)[Google Cloud → AWS **310+** companies ](https://www.incumbently.com/switching/google-cloud-to-aws) AWS ## By company size. 1 employee staff 1% 2–10 staff 50% 11–50 staff 25% 51–200 staff 13% 201–500 staff 5% 501–1,000 staff 2% 1,001–5,000 staff 2% 5,001–10,000 staff 1% 10,001+ staff 1% Google Cloud ## By company size. 1 employee staff 1% 2–10 staff 53% 11–50 staff 24% 51–200 staff 11% 201–500 staff 4% 501–1,000 staff 2% 1,001–5,000 staff 2% 5,001–10,000 staff 1% 10,001+ staff 1% AWS ## Top industries. Software Development 12% Technology, Information and Internet 7% Financial Services 5% IT Services and IT Consulting 5% Hospitals and Health Care 2% Google Cloud ## Top industries. Software Development 13% Technology, Information and Internet 9% IT Services and IT Consulting 5% Financial Services 4% Advertising Services 2% Questions ## AWS vs Google Cloud, answered. AWS is used by more of the companies we see: 140K+ against 38K+. In the last 12 months, 1,700+ companies started using AWS and 840+ started using Google Cloud. Since Nov 6, 2025, 340+ moved from AWS to Google Cloud and 310+ moved from Google Cloud to AWS. More on AWS [Companies using AWS**140K+** ](https://www.incumbently.com/companies-using/aws)[Companies leaving AWS**1,400** ](https://www.incumbently.com/leaving/aws)[AWS to Microsoft Azure**180+** ](https://www.incumbently.com/switching/aws-to-azure)[Microsoft Azure to AWS**260+** ](https://www.incumbently.com/switching/azure-to-aws)[AWS vs Microsoft Azure](https://www.incumbently.com/compare/aws-vs-azure)[AWS to Google Cloud**340+** ](https://www.incumbently.com/switching/aws-to-google-cloud)[Google Cloud to AWS**310+** ](https://www.incumbently.com/switching/google-cloud-to-aws)[Cloud market share](https://www.incumbently.com/market-share/cloud) More on Google Cloud [Companies using Google Cloud**38K+** ](https://www.incumbently.com/companies-using/google-cloud)[Companies leaving Google Cloud**580** ](https://www.incumbently.com/leaving/google-cloud)[Google Cloud to AWS**310+** ](https://www.incumbently.com/switching/google-cloud-to-aws)[AWS to Google Cloud**340+** ](https://www.incumbently.com/switching/aws-to-google-cloud)[Google Cloud to Microsoft Azure**100+** ](https://www.incumbently.com/switching/google-cloud-to-azure)[Microsoft Azure to Google Cloud**95** ](https://www.incumbently.com/switching/azure-to-google-cloud)[Microsoft Azure vs Google Cloud](https://www.incumbently.com/compare/azure-vs-google-cloud)[Cloud market share](https://www.incumbently.com/market-share/cloud) [Compare Every tool comparison ](https://www.incumbently.com/compare)[Market share Cloud market share ](https://www.incumbently.com/market-share/cloud)Related Your turn ## Sell against AWS? See every company using your competitor, and know when they switch. Start free, no card needed. [Start free](https://app.incumbently.com/signin)[See pricing](https://www.incumbently.com/pricing)