---
title: "Microsoft Azure vs Google Cloud: who uses which, and who's switching (2026)"
description: "Microsoft Azure vs Google Cloud by real usage: 40K+ companies use Microsoft Azure and 38K+ use Google Cloud."
url: https://www.incumbently.com/compare/azure-vs-google-cloud
---

Head to head · Last verified Nov 6, 2026

# Microsoft Azure vs Google Cloud Who uses which, and who's switching.

We see 40K+ companies using Microsoft Azure and 38K+ using Google Cloud. In the last 12 months, 710+ started on Microsoft Azure and 840+ on Google Cloud. 95 moved from Microsoft Azure to Google Cloud, and 100+ the other way.

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40K+ Companies using Microsoft Azure

38K+ Companies using Google Cloud

190+ Switched between them

Over time

## New customers, month by month.

Microsoft Azure Dec 2025 – Oct 2026

Google Cloud Dec 2025 – Oct 2026

Switching

## Who moves which way.

Companies that stopped using one and started using the other since Nov 6, 2025.

[Microsoft Azure → Google Cloud **95** companies ](https://www.incumbently.com/switching/azure-to-google-cloud)[Google Cloud → Microsoft Azure **100+** companies ](https://www.incumbently.com/switching/google-cloud-to-azure)

Microsoft Azure

## By company size.

2–10 staff 37%

11–50 staff 24%

51–200 staff 16%

201–500 staff 9%

501–1,000 staff 5%

1,001–5,000 staff 6%

5,001–10,000 staff 1%

10,001+ staff 2%

Google Cloud

## By company size.

1 employee staff 1%

2–10 staff 53%

11–50 staff 24%

51–200 staff 11%

201–500 staff 4%

501–1,000 staff 2%

1,001–5,000 staff 2%

5,001–10,000 staff 1%

10,001+ staff 1%

Microsoft Azure

## Top industries.

Software Development 11%

IT Services and IT Consulting 7%

Financial Services 5%

Technology, Information and Internet 4%

Hospitals and Health Care 3%

Google Cloud

## Top industries.

Software Development 13%

Technology, Information and Internet 9%

IT Services and IT Consulting 5%

Financial Services 4%

Advertising Services 2%

Questions

## Microsoft Azure vs Google Cloud, answered.

Microsoft Azure is used by more of the companies we see: 40K+ against 38K+.

In the last 12 months, 710+ companies started using Microsoft Azure and 840+ started using Google Cloud.

Since Nov 6, 2025, 95 moved from Microsoft Azure to Google Cloud and 100+ moved from Google Cloud to Microsoft Azure.

More on Microsoft Azure

[Companies using Microsoft Azure**40K+** ](https://www.incumbently.com/companies-using/azure)[Companies leaving Microsoft Azure**450+** ](https://www.incumbently.com/leaving/azure)[Microsoft Azure to AWS**260+** ](https://www.incumbently.com/switching/azure-to-aws)[AWS to Microsoft Azure**180+** ](https://www.incumbently.com/switching/aws-to-azure)[AWS vs Microsoft Azure](https://www.incumbently.com/compare/aws-vs-azure)[Microsoft Azure to Google Cloud**95** ](https://www.incumbently.com/switching/azure-to-google-cloud)[Google Cloud to Microsoft Azure**100+** ](https://www.incumbently.com/switching/google-cloud-to-azure)[Cloud market share](https://www.incumbently.com/market-share/cloud)

More on Google Cloud

[Companies using Google Cloud**38K+** ](https://www.incumbently.com/companies-using/google-cloud)[Companies leaving Google Cloud**580** ](https://www.incumbently.com/leaving/google-cloud)[Google Cloud to AWS**310+** ](https://www.incumbently.com/switching/google-cloud-to-aws)[AWS to Google Cloud**340+** ](https://www.incumbently.com/switching/aws-to-google-cloud)[AWS vs Google Cloud](https://www.incumbently.com/compare/aws-vs-google-cloud)[Google Cloud to Microsoft Azure**100+** ](https://www.incumbently.com/switching/google-cloud-to-azure)[Microsoft Azure to Google Cloud**95** ](https://www.incumbently.com/switching/azure-to-google-cloud)[Cloud market share](https://www.incumbently.com/market-share/cloud)

[Compare Every tool comparison ](https://www.incumbently.com/compare)[Market share Cloud market share ](https://www.incumbently.com/market-share/cloud)Related

Your turn

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