---
title: "Shopify vs BigCommerce: who uses which (2026)"
description: "Shopify vs BigCommerce by real usage: 340K+ companies use Shopify and 4,500+ use BigCommerce."
url: https://www.incumbently.com/compare/shopify-vs-bigcommerce
---

Head to head · Last verified Nov 6, 2026

# Shopify vs BigCommerce Who uses which.

We see 340K+ companies using Shopify and 4,500+ using BigCommerce. In the last 12 months, 6,200+ started on Shopify and 290+ on BigCommerce.

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340K+ Companies using Shopify

4,500+ Companies using BigCommerce

6,500+ Started in the last 12 months

Over time

## New customers, month by month.

Shopify Dec 2025 – Oct 2026

BigCommerce Dec 2025 – Oct 2026

Shopify

## By company size.

1 employee staff 1%

2–10 staff 81%

11–50 staff 12%

51–200 staff 4%

201–500 staff 2%

501–1,000 staff 1%

BigCommerce

## By company size.

2–10 staff 40%

11–50 staff 34%

51–200 staff 17%

201–500 staff 6%

501–1,000 staff 2%

1,001–5,000 staff 1%

Shopify

## Top industries.

Retail 65%

Retail Apparel and Fashion 4%

Food and Beverage Services 2%

Manufacturing 2%

Wellness and Fitness Services 1%

BigCommerce

## Top industries.

Retail 16%

Wholesale 4%

Manufacturing 4%

Retail Apparel and Fashion 3%

Sporting Goods Manufacturing 3%

Questions

## Shopify vs BigCommerce, answered.

Shopify is used by more of the companies we see: 340K+ against 4,500+.

In the last 12 months, 6,200+ companies started using Shopify and 290+ started using BigCommerce.

More on Shopify

[Companies using Shopify**340K+** ](https://www.incumbently.com/companies-using/shopify)[Shopify vs WooCommerce](https://www.incumbently.com/compare/shopify-vs-woocommerce)[Ecommerce market share](https://www.incumbently.com/market-share/ecommerce)

More on BigCommerce

[Companies using BigCommerce**4,500+** ](https://www.incumbently.com/companies-using/bigcommerce)[BigCommerce vs WooCommerce](https://www.incumbently.com/compare/bigcommerce-vs-woocommerce)[Ecommerce market share](https://www.incumbently.com/market-share/ecommerce)

[Compare Every tool comparison ](https://www.incumbently.com/compare)[Market share Ecommerce market share ](https://www.incumbently.com/market-share/ecommerce)Related

Your turn

## Sell against Shopify?

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