---
title: "Shopify vs WooCommerce: who uses which (2026)"
description: "Shopify vs WooCommerce by real usage: 340K+ companies use Shopify and 1,500+ use WooCommerce."
url: https://www.incumbently.com/compare/shopify-vs-woocommerce
---

Head to head · Last verified Nov 6, 2026

# Shopify vs WooCommerce Who uses which.

We see 340K+ companies using Shopify and 1,500+ using WooCommerce. In the last 12 months, 6,200+ started on Shopify and 500+ on WooCommerce.

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340K+ Companies using Shopify

1,500+ Companies using WooCommerce

6,700+ Started in the last 12 months

Over time

## New customers, month by month.

Shopify Dec 2025 – Oct 2026

WooCommerce Dec 2025 – Oct 2026

Shopify

## By company size.

1 employee staff 1%

2–10 staff 81%

11–50 staff 12%

51–200 staff 4%

201–500 staff 2%

501–1,000 staff 1%

WooCommerce

## By company size.

1 employee staff 1%

2–10 staff 32%

11–50 staff 25%

51–200 staff 25%

201–500 staff 11%

501–1,000 staff 4%

1,001–5,000 staff 2%

Shopify

## Top industries.

Retail 65%

Retail Apparel and Fashion 4%

Food and Beverage Services 2%

Manufacturing 2%

Wellness and Fitness Services 1%

WooCommerce

## Top industries.

Retail 5%

Hospitality 4%

Non-profit Organizations 3%

Technology, Information and Internet 3%

Software Development 3%

Questions

## Shopify vs WooCommerce, answered.

Shopify is used by more of the companies we see: 340K+ against 1,500+.

In the last 12 months, 6,200+ companies started using Shopify and 500+ started using WooCommerce.

More on Shopify

[Companies using Shopify**340K+** ](https://www.incumbently.com/companies-using/shopify)[Shopify vs BigCommerce](https://www.incumbently.com/compare/shopify-vs-bigcommerce)[Ecommerce market share](https://www.incumbently.com/market-share/ecommerce)

More on WooCommerce

[Companies using WooCommerce**1,500+** ](https://www.incumbently.com/companies-using/woocommerce)[BigCommerce vs WooCommerce](https://www.incumbently.com/compare/bigcommerce-vs-woocommerce)[Ecommerce market share](https://www.incumbently.com/market-share/ecommerce)

[Compare Every tool comparison ](https://www.incumbently.com/compare)[Market share Ecommerce market share ](https://www.incumbently.com/market-share/ecommerce)Related

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