---
title: "Ecommerce market share 2026: Shopify 98.3%, BigCommerce 1.3%"
description: "Ecommerce market share across 350K+ companies, by company size."
url: https://www.incumbently.com/market-share/ecommerce
---

Market share · Last verified Nov 6, 2026

# Ecommerce market share Across 350K+ companies.

Across the 350K+ company installs we see in Ecommerce, Shopify leads with 98.3%, followed by BigCommerce at 1.3%. Shares count companies, not revenue.

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350K+ Company installs in Ecommerce

98.3% Shopify share

3 Vendors compared

Share

## Share of companies.

[Shopify](https://www.incumbently.com/companies-using/shopify) 98.3%

[BigCommerce](https://www.incumbently.com/companies-using/bigcommerce) 1.3%

[WooCommerce](https://www.incumbently.com/companies-using/woocommerce) 0.4%

| Vendor      | Companies | Share |
| ----------- | --------- | ----- |
| Shopify     | 340K+     | 98.3% |
| BigCommerce | 4,500+    | 1.3%  |
| WooCommerce | 1,500+    | 0.4%  |

By company size

## Share by company size.

51–200 staff

Shopify 92%

BigCommerce 5%

WooCommerce 3%

201–500 staff

Shopify 93%

BigCommerce 4%

WooCommerce 3%

501–1,000 staff

Shopify 92%

BigCommerce 4%

WooCommerce 3%

1,001–5,000 staff

Shopify 91%

BigCommerce 5%

WooCommerce 4%

5,001–10,000 staff

Shopify 92%

BigCommerce 8%

WooCommerce 1%

10,001+ staff

Shopify 94%

BigCommerce 5%

WooCommerce 1%

How we count

## Every signal behind the numbers.

Agent scanning · 01 / 78 **MX records** Domain names `Microsoft 365 behind Mimecast`Shows adoption

Domain names **9**

Subdomains and tenants **7**

Certificates **4**

Website and app **12**

Hiring **8**

People **6**

Company news **7**

Vendors and partners **7**

Public records **6**

Code and infrastructure **8**

Incumbent events **4**

Questions

## Ecommerce market share, answered.

Shopify, with 98.3% of the 350K+ company installs we see in Ecommerce. BigCommerce is second at 1.3%.

By the number of companies where we see each tool in use, not by revenue or seats. A company that uses two of these tools counts for both.

The vendors

[Companies using Shopify**340K+** ](https://www.incumbently.com/companies-using/shopify)[Companies using BigCommerce**4,500+** ](https://www.incumbently.com/companies-using/bigcommerce)[Companies using WooCommerce**1,500+** ](https://www.incumbently.com/companies-using/woocommerce)

Head to head

[Shopify vs BigCommerce](https://www.incumbently.com/compare/shopify-vs-bigcommerce)[Shopify vs WooCommerce](https://www.incumbently.com/compare/shopify-vs-woocommerce)[BigCommerce vs WooCommerce](https://www.incumbently.com/compare/bigcommerce-vs-woocommerce)

[Market share Every category we track ](https://www.incumbently.com/market-share)Related

Your turn

## Track the Ecommerce market.

See every company using your competitor, and know when they switch. Start free, no card needed.

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