Head to head · Last verified Nov 6, 2026

Microsoft Azure vs Google Cloud Who uses which, and who's switching.

We see 40K+ companies using Microsoft Azure and 38K+ using Google Cloud. In the last 12 months, 710+ started on Microsoft Azure and 840+ on Google Cloud. 95 moved from Microsoft Azure to Google Cloud, and 100+ the other way.

40K+Microsoft Azure38K+Google Cloud
40K+Companies using Microsoft Azure
38K+Companies using Google Cloud
190+Switched between them
Over time

New customers, month by month.

D0JFMAMJJASO210
Microsoft AzureDec 2025 – Oct 2026
D0JFMAMJJASO240
Google CloudDec 2025 – Oct 2026
Switching

Who moves which way.

Companies that stopped using one and started using the other since Nov 6, 2025.

Microsoft Azure

By company size.

2–10 staff37%
11–50 staff24%
51–200 staff16%
201–500 staff9%
501–1,000 staff5%
1,001–5,000 staff6%
5,001–10,000 staff1%
10,001+ staff2%
Google Cloud

By company size.

1 employee staff1%
2–10 staff53%
11–50 staff24%
51–200 staff11%
201–500 staff4%
501–1,000 staff2%
1,001–5,000 staff2%
5,001–10,000 staff1%
10,001+ staff1%
Microsoft Azure

Top industries.

Software Development11%
IT Services and IT Consulting7%
Financial Services5%
Technology, Information and Internet4%
Hospitals and Health Care3%
Google Cloud

Top industries.

Software Development13%
Technology, Information and Internet9%
IT Services and IT Consulting5%
Financial Services4%
Advertising Services2%
Questions

Microsoft Azure vs Google Cloud, answered.

Microsoft Azure is used by more of the companies we see: 40K+ against 38K+.

In the last 12 months, 710+ companies started using Microsoft Azure and 840+ started using Google Cloud.

Since Nov 6, 2025, 95 moved from Microsoft Azure to Google Cloud and 100+ moved from Google Cloud to Microsoft Azure.

Your turn

Sell against Microsoft Azure?

See every company using your competitor, and know when they switch. Start free, no card needed.