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Market share · Last verified Nov 4, 2026
CRM market share Across 87,011 companies.
Based on 87,011 companies where we can see the tool in use, HubSpot leads with 44.6%, followed by Salesforce at 40.6%. Shares come from live signals and update every month.
87,011Companies using a CRM tool
44.6%HubSpot share
+3.4 ptsHubSpot, 12-month change
Share
Share of companies.
VendorCompaniesShare12-mo changeHubSpot38,77444.6%+3.4 ptsSalesforce35,33940.6%+2.9 ptsPipedrive10,29911.8%+0.1 ptsAttio2,5993%+0.8 pts
Switching
Who moves to whom.
Accounts that switched between these vendors in the last 12 months. Darker cells mean more switches.
From ↓ · To →SalesforceHubSpotPipedriveAttioSalesforce—12926091HubSpot249—7551Pipedrive101216—107Attio129100137—
By company size
Share by company size.
11–50 staff
51–200 staff
201–500 staff
501–1,000 staff
1,001–5,000 staff
How we count
Every signal behind the numbers.
MX recordsDomain names
Microsoft 365 behind MimecastShows adoptionDomain names 9
Subdomains and tenants 7
Certificates 4
Website and app 12
Hiring 8
People 6
Company news 7
Vendors and partners 7
Public records 6
Code and infrastructure 8
Incumbent events 4
Questions
CRM market share, answered.
HubSpot, with 44.6% of the 87,011 companies we track in CRM. Salesforce is second at 40.6%.
HubSpot gained the most share over the last 12 months (+3.4 points).
By number of companies with a live, verified signal for the tool, not by revenue. A company using two tools counts for both.
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