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Head to head · Last verified Nov 6, 2026

HubSpot vs Salesforce Who uses which, and who's switching.

We see 2,564,985 companies using HubSpot and 52,817 using Salesforce. In the last 12 months, 1,338,094 started on HubSpot and 7,455 on Salesforce. 0 moved from HubSpot to Salesforce, and 0 the other way.

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2,564,985HubSpot52,817Salesforce
2,564,985Companies using HubSpot
52,817Companies using Salesforce
Switched between them
Over time

New customers, month by month.

D13,567JFMAMJJASO116,300
HubSpotDec 2025 – Oct 2026
D554JFMAMJJASO614
SalesforceDec 2025 – Oct 2026
Switching

Who moves which way.

Companies that stopped using one and started using the other since Nov 6, 2025.

HubSpot → Salesforce0companiesSalesforce → HubSpot0companies
HubSpot

By company size.

2–10 staff82%
11–50 staff7%
51–200 staff5%
201–500 staff2%
501–1,000 staff1%
1,001–5,000 staff1%
Salesforce

By company size.

1 employee staff1%
2–10 staff18%
11–50 staff26%
51–200 staff23%
201–500 staff12%
501–1,000 staff7%
1,001–5,000 staff8%
5,001–10,000 staff2%
10,001+ staff4%
HubSpot

Top industries.

IT Services and IT Consulting1%
Software Development1%
Business Consulting and Services1%
Advertising Services1%
Technology, Information and Internet1%
Salesforce

Top industries.

Non-profit Organizations9%
Software Development7%
Financial Services6%
IT Services and IT Consulting5%
Hospitals and Health Care3%
Questions

HubSpot vs Salesforce, answered.

HubSpot is used by more of the companies we see: 2,564,985 against 52,817.

In the last 12 months, 1,338,094 companies started using HubSpot and 7,455 started using Salesforce.

Since Nov 6, 2025, 0 moved from HubSpot to Salesforce and 0 moved from Salesforce to HubSpot.

More on HubSpot
Companies using HubSpot2,564,985HubSpot vs Microsoft Dynamics 365HubSpot vs PipedriveCRM market share
More on Salesforce
Companies using Salesforce52,817Companies leaving Salesforce893Salesforce to Microsoft Dynamics 36560Microsoft Dynamics 365 to Salesforce32Salesforce vs Microsoft Dynamics 365Salesforce to Pipedrive258Pipedrive to Salesforce217Salesforce vs PipedriveCRM market share
CompareEvery tool comparisonMarket shareCRM market shareRelated
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